LBC’s goodwill ambassadors at Payag Restaurant in Queens, N.Y. on Jan. 31. From left, Patricia Garcia, Warlito Mungan, Gemma Fonacier, Dave Javier, Alice Hulguin and Gabriel Ladao.  (Filipino Reporter photo)

LBC, the leading global Filipino company in the business of express courier and money remittance, is reintroducing the popular brand to the Fil-Am community with a new logo and identity that reflects the company’s vision to move LBC and every community forward.

After more than six decades in business, LBC — with 1,000 branches all over the Philippines and over 100 worldwide — dropped its tagline “Hari ng Padala” and replaced it with “Moving LBC Forward.”

“Along with the new logo, LBC seeks to enhance its new role to keep the nation moving forward and we want to be the preferred movement company for goods and money in the Philippines and around the world,” says Patricia Garcia, regional brand head for North America, during the brand unveiling at Payag Restaurant in Woodside, N.Y. on Jan. 31.

Garcia said LBC is also making its presence felt in New York City this year by opening a branch in Queens, a New York City borough with a large Filipino community.

LBC’s new logo design is called “Our Helpful World,” according to Garcia.

Patricia Garcia with Essential Consulting Services’ executive assistant Chin Gomez, GMA Pinoy TV marketing consultant Grace Labaguis and the Filipino Reporter’s Albert Ignacio.  (Filipino Reporter photo)

She said each side is shaped as a curve, depicting the warm and friendly LBC smile.

All three curves merge to form a global forward-moving shape, she pointed out.

“‘Our Helpful World’ is the symbol that reflects LBC’s promise to continue being the friend that people trust to move the things that matter to them,” Garcia also said.

The new symbol consists of three sides (3Cs), each representing LBC’s three brand attributes — clarity (because LBC believes in providing transparent and timely information to give customers peace of mind), certainty (because LBC gives customers confidence by providing certainty all through the way), and convenience (because LBC promises to move the customers’ money, packages and goods hassle-free).

The LBC event was attended by representatives of the Philippine Consulate General led by Consul Khrystina Corpuz, Philippine Independence Day Council, Inc. president Fe Martinez, GMA Pinoy TV marketing consultant Grace Labaguis, Payag manager Peter Obach, LBC area head Gabriel Ladao, LBC East Coast team manager Alice Hulguin, LBC marketing head Gemma Fonacier, LBC couriers Warlito Mungan and Dave Javier, and members of the community and press.

All guests were treated to Payag’s popular Pinoy dishes, as officers of LBC raffled gift certificates of free balikbayan shipping.

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Consul Khrystina Corpuz (center) and PIDCI president Fe Martinez (2nd from right) with LBC personnel and supporters.  (Filipino Reporter photo)

Patrica Garcia, LBC regional brand head for North America, during her presentation at Payag Restaurant in Woodside, N.Y. on Jan. 31.  (Filipino Reporter photo)

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