MANILA — Globe Telecom pioneers another milestone in the Philippine telecommunications industry with the first annual report that integrates its financial performance, corporate social responsibility (CSR) initiatives and sustainability programs in 2010.

With commitment as the theme for its 2010 Annual Report, Globe showcased how it is helping enrich the lives of its subscribers, communities and investors through its products, services and programs.

The report came with a free Globe prepaid SIM, another first for the industry, to provide shareholders an opportunity to experience and enjoy its suite of innovative and relevant services.

In keeping with the company’s mission of putting its customers first, the 2010 Annual Report also included feedback from actual Globe subscribers.

Feedback came in various forms — suggestions, recommendations and appraisals on how Globe services enhanced their personal lives and businesses.

On the other hand, the CSR and sustainability report documented its compliance to the global practice of integrating socially-responsible practices in its business operations.

The report adhered to the guidelines of the internationally-recognized Global Reporting Initiative (GRI) G3 standard.

GRI is the most accepted international reporting framework applicable to corporations of any size, type or location.

It sets the standard on which organizations shall measure their economic, environmental and social performance.

The company’s sustainability report is a self-declared B level, the scope of which has been determined by available data and metrics tracked by different customer facing units and business enabling groups.

“We have achieved significant milestones this past year despite the challenges we faced. Apart from gaining momentum in our core businesses and growing our subscriber base, we have continued to practice responsible corporate citizenship and ensured that our programs have the necessary support for long-term commitment and engagement, including care for the environment, entrepreneurship, youth development and disaster response,” said Ernest Cu, Globe president and CEO.

“We are very pleased to be on top of our game with the publication of this integrated Annual Report. It only goes to show that Globe remains committed to the policies of corporate transparency and disclosure without sacrificing creativity and quality of content.”

To sustain the level of engagement and understanding about the report, readers were introduced to another innovation with an online pop quiz which can be accessed via

The online quiz has four questions whose answers were found from the report.

Five lucky respondents who answer the questions correctly will get the chance to win Globe Tattoo sticks with free P300 load as tokens.

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