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I am in no mood to write legalese this week with the unemployment rate at 9.4 percent inspite of the improbable decline of 0.4 percentage points, according to the job figures released by the U.S. Labor Department on Jan. 7, 2011.

The article captioned: “Job Stimulus Plan - Open a business for financial security” by Gregory Bresiger, published in the Dec. 26, 2010 issue of the New York Post, is good news to the unemployed and underemployed New Yorkers by establishing their own personal stimulus plan by starting a small business.

The author cited Ali Brown, a one-time office manager, whose worst nightmare was being too broke to dine with friends when she found herself with less than $20 in her bank account and her credit cards were all maxed out.

Brown started as an independent businesswoman 12 years ago.

As a business consultant, she later established her own company, Ali International, a Los Angeles-based business, into one of Inc. magazine’s fastest growing firms, with eight employees.

According to the U.S. Small Business Administration, small businesses defined as independent entities with fewer than 500 employees, generated 67 percent of the new jobs over the past 17 years and employ half of all private-sector workers.

The article continued that with her own business established, Ali Brown now offers would-be entrepreneurs her services which include the following rules for succeeding in small business:

1. Stick to What you Know: Her advice: Don’t get into an industry you know nothing about.

2. Research Your Small Business Options: Brown notes: Do the research found in the Internet. Do the best research you can. Talk to people who might one day be your prospective clients.

3. Consider Your Passions: Brown said: What you know or what you enjoy might be exactly how you start a small business.

4. Jump into the Pool: Brown’s advice: Don’t talk about it. Just start the business and start looking for clients. If you wait for the business to come to you, you’re going to fail.

The Community Business Academy

Would-be entrepreneurs in the northeast who cannot attend Ali Brown’s seminar in Los Angeles have the opportunity to attend an 11-week course offering hands-on training in the fundamentals of starting and growing a successful business sponsored by Rising Tide Capital through the Community Business Academy programs.

Below are the dates of their orientations:

1. Jan. 11 - 6:30 p.m. to 7:30 p.m. - St. Paul’s Church Hall: 440 Hoboken Avenue, Jersey City, N.J.

2. Jan. 26 - 6:30 p.m. to 7:30 p.m. - at CEUS: 4511 New York Avenue, Union City, N.J.

3. Feb. 9 - 6:30 p.m. to 7:30 p.m. - at Hoboken Business Center: 50 Harrison Street, Hoboken, N.J.

Interested persons may call 201.432.4316; fax: 201.432.3504; with office at 348 Martin Luther King Drive, Jersey City, N.J.

Specific details of the course are set forth below:

Rising Tide Capital assists struggling entrepreneurs and communities to build successful businesses that transform lives, strengthen families and create thriving, sustainable neighborhoods.

We are committed to expanding economic opportunity by providing the highest quality small business management, planning and coaching support.

We assist start-up entrepreneurs through our Community Business Academy which offers an 11-week course in basic business management and planning that can prepare you to set up, operate and improve your small business.

Students learn about business fundamentals such as budgeting, target marketing and finance.

Our winter session will begin in March.

In order to be considered for admission, candidates must attend a free mandatory orientation session.

Ms. Mary J. Sansait, Micro-Enterprise Development Program Associate (with e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it ), furnished the author with the above details of their program.

This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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