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THE city is launching four new central digital media channels for city information as part of Social Media Week.

The NYCGov social media channels will allow the city to effectively engage with residents by providing instant access to relevant and useful information about life in the city.

The Office of Media & Entertainment will maintain each of the pages, as outlined in the Road Map for the Digital City in May 2011.

In this era of the information age, these social media platforms are where so many New Yorkers are increasingly getting their news, conducting their business, sharing their opinions, and living their lives.

With these new channels, the city will be able to get New Yorkers the information they need in the way they want to get it.

I launched four central digital media channels — Facebook, Foursquare, Tumblr and Twitter — where the city will have a presence under the NYCGov handle.

On these channels, the city will centralize, expand and streamline its messaging for critical information, offering top-level news about the city.

Each of these custom pages has been created in partnership with the platform on which it is presented.

In addition to these channels, the city also partnered with Bitly to provide a custom link-shortener that shortens any NYC.gov webpage link to on.nyc.gov

With the NYC Gov Bitly shortlink, users know that anytime they see a custom on.nyc.gov link, it will direct them to an official New York City government webpage.

The city also partnered with Buddy Media platform, who provided their tools and advised on the development and launch of the city’s Facebook page.

To complement the city’s social medial channels, the multi-media video series InformNYC will provide New Yorkers with useful information about city services by answering the most frequently asked questions received by 311.

The videos provide helpful tips on what to do and which agencies to contact for a variety of situations that New Yorkers face on a regular basis, including how to report street noise, request a birth certificate, locate an item left in a taxi, among others.

InformNYC will appear online on the city’s social media channels, on the city’s television stations, and in taxi cabs.

The videos can currently be viewed on NYC.gov by clicking on the InformNYC button.

New York City is the social media capital of the United States.

Millions of people use social media across the five boroughs, and its use has grown exponentially over the last three years.

It has increasingly become a resource during emergencies, with over 400,000 impressions taking place during Hurricane Irene.

The citywide accounts will allow New Yorkers the opportunity to follow the city and get the most important news without needing to follow each of the over 200 other social media channels that city agencies currently offer.

Residents can also continue to follow these additional social media channels to receive relevant updates about each agency’s initiatives.

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