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EL SEGUNDO, Calif. — DIRECTV, the world’s most popular video service, continues to expand its leadership in the Filipino market with an ad campaign that’s sure to delight Filipino-Americans all over the country.

The campaign was launched on Feb. 14, 2011.

Jake Lopez, a 26-year-old recent immigrant from Manila and an aspiring actor, will star in a series of ads that puts the Filipino’s upbeat spirit right on center stage.

Born and raised in the Philippines, this is Lopez’s first major endorsement deal and he couldn’t be any happier with appearing in DIRECTV’s commercials.

He is especially excited about this new campaign because the television spot also features Filipinos from all walks of life.

“That’s what makes this campaign so different, and a breakthrough from all the Filipino ads that are shown here in the U.S.,” said Lopez.

“I’m really proud to be a part of this project.”

Lopez, together with an all-Filipino cast, will star in a television commercial, as well as print ads that are slated to come out in February.

This campaign promises to be one that has never been done before for the Filipino community here in the U.S. and will certainly reinforce DIRECTV’s leadership as a provider of premium Filipino entertainment and a company with a global vision.

DIRECTV is the leading provider of premium Filipino TV entertainment with 10 television channels:

TFC, GMA Pinoy TV, GMA Life, Cinema One Global, ABS-CBN News Channel, Kapamilya Channel, MYX, Gem Net, DZMM and DWRR.

In addition to its diverse Filipino content, DIRECTV also offers access to over 285 channels, including popular channels such as CNN, Discovery Channel, The Travel Channel, The Food Network, Animal Planet, Cartoon Network and Nickelodeon.

DIRECTV also provides access to more than 160 full-time HD channels, blockbuster films in 1080p HD quality, and is the first TV provider to bring dedicated HD 3D content to its customers.

DIRECTV also offers a leading-edge experience with innovations such as its Whole-Home DVR Service, which allows customers to have the freedom to record, watch and delete shows from any HD receiver in their home using just a single HD DVR.

Customers can receive more information on package selections or learn how to sign up by calling DIRECTV’s Filipino customer service at 1-800-982-5553.

The DIRECTV International platform delivers a wide variety of new programming in multiple foreign-languages, including Korean, Vietnamese, Filipino, Spanish, Russian, Hindi, Telugu, Bengali, Mandarin, Cantonese, Portuguese and Greek, to emerging ethnic markets throughout the United States.

About DIRECTV

DIRECTV (NASDAQ: DTV) is the world’s most popular video service delivering state-of-the-art technology, unmatched programming, the most comprehensive sports packages available and industry leading customer service to its 27.6 million customers in the U.S. and Latin America.

In the U.S., DIRECTV offers its 19.1 million customers access to over 160 HD channels and  Dolby-Digital® 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET™, award winning technology like its DIRECTV® DVR Scheduler and higher customer satisfaction than the leading cable companies for 10 years running.

DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 8.5 million customers.

DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh), as well as a 65 percent interest in Game Show Network.

For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit directv.com

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