once.issue.no.43

Looks like the AlDub fever has hit even sari-sari stores. A store right across Longos National High School in Malabon City on Sept. 20 sells AlDub merchandise such as pins and lanyards, with prices starting at P10. “Mabenta kasi sa mga bata eh,” the sari-sari store owner said on why she sells stuff featuring Alden Richards and Maine Mendoza.  (Raffypedicab/GMA News)


once.in.a.while


THAT was the sign I saw on a Facebook posting shared by Lola Tidora on 9/22/15.

But who in this whole wide world is AlDub?

And the other question is why would Ellen DeGeneres want them on her show?

We didn’t have TFC or GMA channels, the Filipino TV channels until last month.

So naturally I was curious what’s going on at home.

I was intrigued by a show that I have heard a lot from my younger friends around here, as well as from my Facebook contacts.

This show is called Eat Bulaga with its daily kalyeserye about AlDub.

It’s a popular show shown worldwide via GMA Pinoy TV, featuring a split-screen fictional romance between two star-crossed lovers, Alden Richards and Maine Mendoza.

Alden Richards uses his true name on the screen, whereas Maine Mendoza is famously known as Yaya (maid) Dub.

So the name AlDub is coined from a combination of their screen names.

Maine Mendoza, or Yaya Dub, was born Nicomaine Dei Capili Mendoza from Santa Maria, Bulacan on March 3, 1995.

She finished college with a culinary arts degree at De La Salle College of St. Benilde, and high school in St. Paul College.

She also lived in New York City for six months as part of her on-the-job training.

According to Boy Abunda, quoted in the inquirer.net, Yaya Dub was recruited by mainstream TV.

He also said that the popularity of AlDub shows the need for mainstream television to incorporate social media.

“We’re moving towards the direction where both social and mainstream media have no choice but to co-exist.”

On the other hand, Yaya Dub’s co-star Alden Richards was born in Santa Rosa, Laguna by Richard Faulkersin of Laguna and Rosario Reyes of Pampanga.

His name was later changed to Alden Richards.

He was a business administration student of De La Salle College in Canlubang, Biñan City.

In the beginning, he wanted to be a pilot but his mother wanted him to be an actor.

So when his mother died, in order to help his family, he tried for acting auditions and eventually landed in modelling jobs and hosting television shows, in addition to a number of movie roles.

Together, Alden and Maine portray roles in a mini-series called kalyeserye, or as we call it here in the U.S. as television series, except that the location shooting is changed daily from barangay to barangay.

Alden is the cutie heartthrob who shows his gentlemanly gestures and love towards the unassuming and pretty girl Yaya Dub in split screens; Alden in the studio, and Yaya Dub in a designated outdoor location for their segment, Juan for All, and All for Juan.

They are exchanging messages through fan signs, dub mashes of love songs, whispers and kisses in front of the screen.

And who is Lola Tidora — the one who posted Ellen DeGeneres’s supposedly invitation to the now widely popular stars of AlDub, with a fan base all over the continent?

Lola Tidora is one of the triplets, the others are Nidora and Tinidora, the latter known to be as Yaya Dub’s mother.

Lola Tidora’s maid happened to be Yaya Dub.

I am amused by the choice of their names.

It made me wonder if their respective partners or spouses were named Traidor, Inidoro or Tinidor.

(I am just trying to be funny.)

Lola Tidora is played by 32-year-old Paolo Ballesteros of Cabanatuan City.

He is considered the local version of Caitlyn Jenner because of his latest female make-up transformation.

Just lately, his sensational make-up on Instagram received more than 16,000 likes.

The AlDub program has become a massive hit for viewers, and on Sept. 19, it had a total count of 12,125,300 tweets in just 24 hours, leading to the speculation that it is most likely to be invited by Ellen DeGeneres.

Ms. DeGeneres has been known to be accommodating to those sensational discoveries found in YouTube.

Some well-known Filipino artists invited by Ms. DeGeneres on her show are Charice Pempengco who amazed the audience with her rendition of Whitney Houston’s “I Will Always Love You.”

Then there was Arnel Pineda as lead singer of the legendary American band Journey; Ralph Salazar, the 12-year-old boy who performed “All By Myself”; Zendee Rose Tenerefe, one of YouTube discoveries, belting out “And I Am Telling You,” using a videokoe machine at a display in a local mall.

Another YouTube sensation with 4 million hits invited on “The Ellen DeGeneres Show” were Aldrich Lloyd Talonding and James Walter Bucong who sang Luther Vandross’s “Dance With My Father.”

The AlDub show also has its own loyal following among the celebrities in the Philippines.

Among them, Manila Mayor Joseph Estrada, actresses Judy Ann Santos and Carla Abellana, and actress/comedian Ai-Ai de las Alas.

Now I look forward to seeing these two international stars coming to our town — and hopefully — our paths will cross somewhere, in “The Ellen DeGeneres Show,” or in New York City during their shopping spree.

I will probably be screaming along with thousands of AlDub fans — We love you Yaya Dub.

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