The Zambales Resort Owners Association Inc. (ZROA), having entered into a memorandum of agreement with Philippine Life Saving Society (PLS), has launched a program to train life savers (lifeguards) to patrol the popular beaches of Zambales and other areas for the coming summer.

Korean tele-dramas dramas like "Stairway to Heaven," "Jewel in the Palace" and, the latest, "Big Thing," as well as K-pop music have generated interest among Filipinos in the life and culture of Korean.

Foreign tourists talk to Filipino bar girls.

PILI, Camarines Sur — Other provinces developing their tourism industries can learn from the tourism industry of Camarines Sur and make it as a blueprint for success, Communications and Operations Office Secretary Sonny Coloma said.

CLARK FREEPORT, Pampanga — The country’s tourism industry continues to boom with an estimated 3.3 million tourists visiting the Philippines last year.

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