Some launch guests join Philippine Department of Tourism Undersecretary Katherine De Castro, Consul General Theresa Dizon-De Vega and Tourism Attaché Purificacion Molintas at the Bring Home A Friend launch at the Philippine Center in New York.  (Photos by PDOT-NY)

The Philippine Department of Tourism led the launch of one of the Philippines’ signature tourism campaigns Bring Home A Friend (BHAF) at the Philippine Center in New York on Oct. 30, 2017.

The event saw members of the Filipino-American Community, including second generation Filipino-Americans, the travel sector, media, and influencers grace the occasion during which the official BHAF campaign video featuring popular Filipino actor Piolo Pascual was shown for the first time in the U.S. Northeast.

The evening’s guest of honor, Tourism Undersecretary Katherine S. De Castro, enjoined the overseas Filipino Community and all the Philippines’ friends in media and the travel industry to join the BHAF program and invite their friends and colleagues to experience the Philippines’ firsthand.

She noted the plaudits which the Philippines’ most popular destinations such as Boracay, Palawan and Cebu continue to collect from international visitors.

Tourism Attaché Purificacion Molintas explained the mechanics behind the BHAF program and the many incentives and prizes for those joining the Philippine Government’s efforts to invite more foreign tourists to visit the Philippines.

Under the BHAF, Filipino passport holders overseas could register in the program and have the chance to win various prizes when they are able to invite a non-Filipino friend to visit the Philippines.


From left, Consul General Theresa Dizon-De Vega, Undersecretary Katherine De Castro, Tony and Grammy-winning Fil-Am producer Jhett Tolentino, and Tourism Attaché Purificacion Molintas at the launch.

Consul General Theresa Dizon-De Vega welcomed all the guests and said that they could be in their own way Ambassadors for the Philippines in their respective communities and workplaces.

The evening was made even livelier with a performance from popular Filipino-American singer Martina San Diego and her band.

Filipino food prepared by Chef Aris Tuazon of New York’s Ugly Kitchen and signature Philippine drinks such as Tanduay Rhum and San Miguel Beer made for a fun gathering.

The Bring Home A Friend Program runs from Oct. 15, 2017 to April 2018.

Details on the program may be found at

The program’s main proponents are the Department of Tourism, Tourism Promotions Board and the Tourism Infrastructure and Enterprise Zone Authority with the support of Duty Free Philippines, Philippine Airlines, Megaworld, Toyota, JPark Island, El Nido Resorts, and Pearl Farm Beach Resort.


From left, PDOT-NY’s Emelita Blaza, Tourism Attaché Purificacion Molintas, Program Emcee Mr. Wayne V. Lee, Jr., Undersecretary Katherine De Castro and Consul General Theresa Dizon-De Vega. In the background is Fil-Am singer Martina San Diego and her band.

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