MANILA — The flagship campus of the University of the Philippines in Diliman, Quezon City has the highest web presence among higher education institutions in the country, according to the latest Webometrics rankings released by Spain-based research group Cybermetrics Lab.

But the same rankings showed that the country’s premier university is lagging behind its international counterparts, placing 393rd in Asia and 1356th worldwide.

“The original aim of the ranking is to promote academic web presence, supporting the Open Access initiatives for increasing significantly the transfer of scientific and cultural knowledge generated by the universities to the whole society,” read the objectives of Webometrics.

“In order to achieve this objective, the publication of rankings is one of the most powerful and successful tools for starting and consolidating the processes of change in academia, increasing the scholars’ commitment and setting up badly needed long term strategies,” it added.

UP Diliman has consistently topped the web presence rankings among Philippine universities.

Placing second in web presence among Philippine universities is De La Salle University, followed by UP Los Baños, UP Manila and the Ateneo de Manila University.

Completing the top 10 are UP System, St. Michael’s College of Iligan City, University of Southeastern Philippines, University of Santo Tomas and Aquinas University.

The rankings are based on composite indicators on visibility and activity, each making up fifty percent of the total score.

The visibility indicator is hinged on impact, in which the “quality of the contents is evaluated through a ‘virtual referendum,’ counting all the external in links that the university web domain receives from third parties.”

“Those links are recognizing the institutional prestige, the academic performance, the value of the information and the usefulness of the services as introduced in the webpages according to the criteria of millions of web editors from all over the world,” read the criteria.

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